Zophos

A visual identity for a rare natural ghost experience; The Drosoulites of Crete.

Branding - Website Design - Illustration

Brief

“How can we unlock rarity as a journey into the extroadinary?” Pearlfisher Fresh Pearls 2024.

TOOLS: Photoshop, Illustrator, Figma

The Experiences

Visual Identity

Logo and Type:

Zophos means 'darkness' in Greek. The logo design shows the castle, sunrise, and sea. These elements encompass the environment of the experience.

I chose a serif type for the logo and main headers to create a sense of luxury, pairing it with a sans serif to maintain modernity.

Colour:

The colour palette has rich tones, drawn from the shades of the sunrise, sea, and Cretean art. I wanted to keep it dark yet bold, to attract a younger audience.

Illustration:

The hand-switched appearance of the ghost illustrations were inspired by Cretean embroidery.